No matter how much social media changes the media landscape, journalists still prefer traditional methods of communication, according to a new study.
The third annual Survey of the Media in the Wired World found that 53 percent of reporters prefer receiving emails from PR pros, and 34 percent said they prefer hearing from them via phone.
Meanwhile, a mere 1 percent of reporters said they want to be contacted via Twitter or direct message on a social network.
The study also said that 13 percent of respondents use ProfNet in their reporting and that 9 percent use Help A Reporter Out (HARO).
The Survey of the Media in the Wired World is conducted by the Society of New Communications Research (SNCR) and Middleberg Communications. The survey collected data from 200 journalists, the vast majority (90 percent) of which are based in the United States. Most of them work in newspapers, radio, or television.
Among the survey’s other findings:
• 78 percent of journalists use company websites as a reporting tool
• 75 percent use Facebook
• 70 percent use blogs
• 69 percent use Twitter
• 31 percent use LinkedIn
The study was released in a keynote address given today by McClure and Middleberg before the PRSA Digital Impact Conference. You can see the study’s full results in their presentation slides: