The third annual Survey of the Media in the Wired World found that 53 percent of reporters prefer receiving emails from PR pros, and 34 percent said they prefer hearing from them via phone.
Meanwhile, a mere 1 percent of reporters said they want to be contacted via Twitter or direct message on a social network.
The study also said that 13 percent of respondents use ProfNet in their reporting and that 9 percent use Help A Reporter Out (HARO).
The Survey of the Media in the Wired World is conducted by the Society of New Communications Research (SNCR) and Middleberg Communications. The survey collected data from 200 journalists, the vast majority (90 percent) of which are based in the United States. Most of them work in newspapers, radio, or television.