Survey: Many consumers will ditch your brand over lousy promos

Less than half (41 percent) of consumers surveyed by the Chief Marketing Officer Council and InfoPrint Solutions Company view promo e-mails and traditional mail as must-reads. Meanwhile, 41 percent of respondents also said they would consider ending a brand relationship over an irrelevant promotion and 22 percent said they definitely would.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.