A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world.
However, some communicators think that number is low, considering how much digital activities can affect an organization’s image.
100% of companies should dedicate their attention to ORM, according to Ryan Goff, chief marketing officer and social media marketing director at MGH, Inc.(link is external), an integrated marketing communications agency in Maryland.
“I was shocked to see that only 54% of executives thought that online reputation management was a necessary function of their business,” said Goff. “As someone who’s played in this space for 11 years, I see it as beyond very necessary. I see it as absolutely critical.”
Why is online reputation management important to PR efforts?