Survey: Only 11 percent of people think PR is a ‘valuable job’

A survey by Adobe and Edelman Berland reveals what the public really thinks about the PR and marketing function. Let’s hope your CEO doesn’t share their opinion.

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The survey by Adobe and Edelman Berland found that teachers, scientists, bankers, and politicians are the most valuable jobs. The least valuable are marketing/advertising, actor, and dancer.

But the news gets even worse for those in the public relations industry. According to a report in Advertising Age:

“There was only one profession that ranked lower in the survey, and even that one is just a part of the marketing ecosystem: PR professionals. Only 11 percent said PR is a valuable job.

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