In IR, as in public relations, it’s the target market’s voice that matters most, and the purpose of the profession is to listen.
So, what happens when IR pros get to speak?
That’s what you’ll find out in The IRO Perception Study, the latest report from IR Insight, the research arm of IR magazine. We surveyed more than 1,200 corporate IR professionals around the world, giving them the chance to share their perception of institutional investors and equity analysts.
Here are the top insights from The IRO Perception Study:
1. Everyone wants the CEO. Our survey respondents indicated that the quality of senior management is what’s most important to the analysts and investors with whom they deal. Who wants to talk to the IR officer? Everyone wants senior management, of course.