Survey reveals why moms follow your business on Twitter

According to a new study by marketing firm Lucid and freelance analyst Lisa Finn, 68 percent of moms follow businesses on Twitter to receive useful information, 67 percent follow a business to learn more about products or services, and 60 percent are looking for deals. Meanwhile, the top two reasons moms use Twitter are networking/meeting new people (77 percent) and keeping up with news (60 percent), the study said. Bottom line: The study highlights that moms want info, connection with others, and to fol…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.