Survey: Twitter a better consumer engine than all other social networks

A study released Thursday found that nearly half, 48 percent, of people who saw a brand’s name on Twitter went to a search engine to look for the product, compared to 34 percent on any social network, according to MediaPost . The study was performed by Performics, the marketing arm of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Performics Marketing Senior Vice President Michael Kahn will present the findings of this study at Ad:Tech today.