Swedish underwear company criticized for ‘love bombing’ North Korea

Human rights activists are slamming Björn Borg for flouting the East Asian nation’s social mores by dropping pink underpants on people in Pyongyang.

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Björn Borg’s idea that North Korea’s problem is that it’s a “sexual cold spot” in need of “weapons of mass seduction” denotes poor judgment, to say the least. North Korea continues to be a fairly conservative society when it comes to openly talking about love or sex. A foreigner handing out underwear was certainly a bizarre, if not embarrassing scene, especially if a man attempted to offer underwear to persons of the opposite gender.

He also told the site that the campaign “is another endeavor that is out of sync with North Korea’s reality, that distracts attention away from North Korea’s real issues, and provides more material to those keen on a superficial tabloid-style approach to that country.”

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