Sweeping out the dark, ugly corner of public relations

Do you get tired of the anti-PR sentiment? Read how one PR pro aims to clean—or at least clear—some things up.

In one form or another, I’ve worked in PR for the last 34 years. It’s a profession I love. It’s an outlet for creative expression. It lets me see projects through to completion and assess their effectiveness.

In my three-and-almost-a-half decades in PR, I’ve met thousands of dedicated professionals who also work in communications. I’ve been fortunate to work with many of them.

I am proud to work in this field. I cannot imagine one in which I would feel more fulfilled.

And yet there are times I weep for my chosen field. Recently, I watched an outstanding documentary on HBO. Hot Coffee (according to the website) “examines the dangers of tort reform using the now-infamous legal batter of a spilled cup of McDonald’s coffee as a springboard.”

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