Swiffer cleans up after backlash from Rosie the Riveter-inspired ad

Is the Procter & Gamble brand’s response swift enough to minimize the mess from placing a symbol of women’s empowerment in a kitchen?

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Swiffer learned that lesson the hard way when it injected Rosie the Riveter—who symbolized female empowerment in the workplace during World War II America—in an ad for its steam mops.

Feminists and logical humans everywhere took exception. From Yahoo:

That’s right. An icon of women’s war-time strength and adaptability, back in the kitchen where she belongs.

Heather Bezchissa spotted the ad, snapped a picture, and posted it on Instagram and Twitter along with the caption: “We can do it! Because cleaning kitchens is a woman’s work. #swiffer #sexist”

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