T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

Also: Southwest asks passengers to report unwanted behavior, Universal and Blumhouse embrace controversy over ‘The Hunt,’ a zoo’s unique Valentine’s Day offer, and more.

Good morning, PR pros:

Though most organizations are ramping up their PR, marketing and social media campaigns with messages of love in advance of Valentine’s Day on Friday, San Antonio Zoo took a different route.

The organization is offering consumers the opportunity to name a cockroach after an ex, and the zoo promises to “serve it up as an enrichment treat to one of our animals.” This vengeful display costs a mere $5. The zoo is also offering to name a pre-frozen rodent after an ex, which it will feed to a reptile for the bargain price of $25.

Do all your exes live in Texas? https://t.co/9Wk5wsHVDR

— San Antonio Zoological Society 🦏 (@SanAntonioZoo) February 7, 2020

The zoo even set up a livestream of its cockroach habitat ahead of its feedings. Who says romance is dead?

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