T-Mobile uses infographics to mock the competition

The cellphone carrier endeared itself to social media users by its visuals (which accompany a drinking game) that poke fun of competitors.

Prior to AT&T’s earnings call Tuesday, T-Mobile released an infographic that took aim at its rival’s over reliance on jargon. It was called: “AT&T Earnings Call: The Drinking Game.,” and called for participants to use a beverage of their choice to play along when AT&T mentioned certain words or phrases in its report.

Here’s more from the T-Mobile newsroom:

AT&T and Verizon have lots in common: more love for accountants and lawyers than customers, a fear of T-Mobile and terribly boring and jargon-heavy earnings calls (to name just a few). Since we had so much fun with the Verizon earnings call, we decided to order up another round of drinking game goodness for AT&T’s call on Tuesday.

The general reaction on social was overwhelmingly in favor of T-Mobile:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.