Vigorous competition for telecoms dominance has, perhaps fittingly, devolved into a war of words.
T-Mobile wants to complete its merger with Sprint to fully compete against cellular giants Verizon and AT&T.
However, the merger has been a tough sell to regulators and consumers who worry that less competition will lead to higher cell phone bills and ever-worsening customer service. T-Mobile’s rejoinder is that the merger will help it deliver a new service to U.S. consumers: nationwide 5G.
The heated race to build a 5G network has been a sticking point for industry communicators, as companies have tried to position their brands ahead of viable technology releases. AT&T announced 5Ge (which stands for “5G evolution”) but later conceded that the network would still be 4G technology.
It argued that the new network moniker was aspirational.
Now T-Mobile’s CEO John Legere is swinging hard at the competition, saying their practices are dishonest and harmful to consumers.