Social Media Taco Bell and Old Spice exchange words on Twitter Funny stuff. Would your client or boss let you manage a Twitter account this way? By PR Daily StaffJuly 12, 2012 SHARE Ragan Insider Premium Content Old Spice learned the hard way when it tweeted on Monday, “Why is it that ‘fire sauce’ isn’t made with any real fire? Seems like false advertising.” Taco Bell then fired back: “@OldSpice Is your deodorant made with really old spices?” To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.