Taco Bell publicly embraces fan-made ad featuring gay couple

Is it a case of a brand sincerely taking a shine to user-generated content, or was Taco Bell trying to avoid a bad headline?

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A Los Angeles-based video team recently created an unauthorized Taco Bell commercial featuring a gay couple that has been gaining plenty of attention online—and the brand has taken note.

Check out The Merkin Bros’ “Leaked Gay Taco Bell Commercial,” which was posted a few weeks ago and is nearing 300,000 views:

Brands normally frown upon amateurs making unauthorized commercials, but this one—perhaps because of the focus on a gay couple—has earned a positive reception. Taco Bell’s statement on the commercial, which was first published on Mediaite, reads:

We didn’t create this ad, but we can see the people who did share the same Live Mas passion for our brand — and our breakfast — as we do. Although we cannot condone unauthorized use of our intellectual property, we are impressed with their work and would be open to meeting with them.

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