Taco Bell’s social media blackout promotes new ordering app

The fast food chain took an extreme approach to promoting its new mobile app recently, blacking out all current and former digital posts except for one lone message. 

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Taco Bell is calling attention to its new app by not calling attention to anything else.

The fast food giant has gone dark on its Instagram, Twitter and Facebook pages to draw attention to its new mobile ordering app. Brand managers have also seemingly deleted all previous social media posts along with Taco Bell’s 1.4 million Twitter followers.

Visit the company’s website and you’ll see a message that reads, “The new way to Taco Bell isn’t on the Internet—it’s #onlyintheapp.”

Check out the company’s Twitter feed and you’ll see one single tweet with a social tile that reads, “The new way to Taco Bell isn’t on Twitter—it’s #onlyintheapp.”

Sensing a theme here?

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