Talk about blogger outreach: P&G is giving bloggers the pop star treatment

Wonder how the proponents of the PR Blackout will feel about this move. “Procter & Gamble is sponsoring a pre-event on Thursday before the BlogHer 2009 conference in Chicago to roll out its updated Swiffer Wet Jet cleaning mop,” Pradnya Joshi wrote for The New York Times . “The company is the main sponsor of the Swiffer SocialLuxe Lounge, a pampering party before the convention.” Joshi cited P&G’s move as part of a growing trend in the PR industry.