The decision was made to help accommodate shoppers who have children that suffer from autism and can easily become frustrated or overwhelmed in loud stores among crowds.
The online reaction has been largely positive:
— Benjamin Bailey (@BenHBailey) December 11, 2016
— Robb (@2016Guitarman) November 17, 2016
Though Target doesn’t currently have plans to roll out the program broadly—the Lancaster, Pennsylvania location is the first to offer it—the company encouraged consumers to contact their local store’s manager to request them.