Target and Toys ‘R’ Us embrace autistic customers with quiet hours

Though the offerings aren’t yet widespread in either company, Target said it was ‘committed to creating an environment where our team members and guests feel welcome.’

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The decision was made to help accommodate shoppers who have children that suffer from autism and can easily become frustrated or overwhelmed in loud stores among crowds.

The online reaction has been largely positive:

This is beyond awesome. Kudos to @ToysRUs and @Target

— Benjamin Bailey (@BenHBailey) December 11, 2016

— Robb (@2016Guitarman) November 17, 2016

Though Target doesn’t currently have plans to roll out the program broadly—the Lancaster, Pennsylvania location is the first to offer it—the company encouraged consumers to contact their local store’s manager to request them.

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