Target showcases everyday tweets in fashion show

Models strutted down a runway and read tweets about everyday products in a live, interactive event that drew lots of laughs. The event was part of the retailer’s larger “Everyday Collection” campaign.

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“We know people often share their everyday routines and experiences on Twitter, and those Tweets were the foundation of Tweet-to-Runway,” says Target spokeswoman Jamie Bastian.

The show inspired a wave of tweets, grabbed thousands of Facebook “likes,” and inspired quite a few blog posts, including this one from Saya Weissman at Digiday, who remarked on the show’s unusual tone.

“This live Twitter runway show actually poked fun at the ridiculousness of modeling and catwalks and just made everything, especially people’s tweets, seem pretty silly,” Weissman wrote.

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