Taylor Swift needs to rethink her PR strategy

A Vanity Fair interview with the pop star is a disaster for her image as America’s Sweetheart. PR professionals explain the way forward for Swift.

Ragan Insider Premium Content
Ragan Insider Content

Taylor Swift’s PR machine might be running out of gas.

The 23-year-old pop star, once described by The New Yorker as radiating “unjaded sincerity,” is facing a speed bump: The public is turning on her.

“I hope Taylor Swift’s publicist is working overtime to get the world to like her again,” Alisha Ramos, a brand consultant in New York, tweeted last month.

Ramos’s tweet seems almost prophetic. It came weeks before the April edition of Vanity Fair, in which Swift graces the cover. The story is a disaster for Swift.

“Instead of coming off sweet and humble like her public persona so desperately wants you to believe she actually is, the interview is aggressive and very defensive,” Aly Weisman wrote on Business Insider.

‘Losing her title as America’s sweetheart’

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.