Tech communications firm launches campaign to cut out jargon

The agency created a website and series of videos in order to remove corporate clichés and help PR pros better communicate with clients. 

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Technology firm Avaya would like you to take a couple of minutes to look (and listen) in the mirror.

Admit it—you’ve used some form of corporate speak recently. As much as you hate yourself for it and died a little on the inside when it happened, you’ve done it.

It’s cool—we all do it. Clichés become cliché for a reason: They work well as shorthand to inform everyone.

The problem is they also make you come off as entirely unoriginal.

Avaya’s team agrees so much that they launched a campaign featuring the comedy team Tripp and Tyler. The campaign includes a video series that touches on all the ways we communicate with each other at the office.

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