Texts from Hillary: 3 lessons for social media managers

To sum up, “Texts from Hillary” is a Tumblr of funny, ridiculous, or bad-ass things that Hillary might be texting as depicted in a photo accompanying a November Time magazine article.

Adam Smith and Stacy Lambe, two communications professionals in Washington, D.C, created the site. Last week, the Tumblr went viral, with BuzzFeed, the website of record for Internet memes, calling it “the best political meme of the election cycle.”

Instead of ignoring it or distancing herself from it, Clinton embraced the meme, even submitting her own “Text from Hillary”—which shows the Secretary of State texting with the creators—and inviting Smith and Lambe to the State Department:

With her submission, Clinton wrote, “Thanks for the many LOLZ,” signing it, “Hillary ‘Hillz.'”