Thanksgiving PR turns to crazy turkey recipes, ‘internet escape pods’ and more

Brand managers are hoping to interact with consumers who are gearing up to enjoy the holiday feast—and many are hoping to stand out with wacky recipes, products and more.

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There’s no shortage of Thanksgiving recipes—but brand managers looking to make a buzz this year have sidestepped tradition.

The Cooking Channel’s Facebook page and Twitter profile are filled with holiday dish inspirations—and many publications’ and organizations’ social media feeds tout similar messages:

However, it’s a different set of recipes that have consumers and reporters talking.

Reynold’s Wrap created a recipe for a “flaming hot encrusted Turkey” that uses Flamin’ Hot Cheetos as its crust:

Have you heard the buzz? Our flaming hot encrusted Turkey is making all Millennials’ dreams come true – whether you’re hosting Friendsgiving or looking to spice up tradition!

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