Public relations flaps among tech companies are common—just peruse PR Daily any given week. For many companies, including Sony (so far), the PR department addresses the issue and waits for its company to fix the problem.
However, in some cases, the companies take a different approach. They try to cover up the problem. Bad idea. Just take a look at these examples. PC World compiled a list of the 10 biggest tech cover-ups of the past 20 years, which includes:
1. Intel. In 1994, the company tried to cover up the fact that its Pentium chips had a bug. The company issued a recall, costing it $475 million.
2. Iomega. Remember zip drives? Those who worked for Iomega in 1998 would probably like to forget them. That’s when the company put out a zip drive that had a tendency to destroy the data on disks. The public found out in January of that year, while the company didn’t acknowledge it until a month later.