Marketing The 10 most trusted forms of promotion Word-of-mouth and content marketing rank well above traditional ads, though the method you choose depends on your target audience. By Wendy KenneyNov. 13, 2013 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.