The 3 biggest PR measurement mistakes

Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.

Many PR pros struggle with measuring the success of their social media, marketing or PR campaigns.

A lot of them make mistakes—from measuring the wrong things to not building measurement into the program from the start.

The biggest mistake?

Not having a measurement strategy at the outset, says Sandra Fathi, president of Affect.

Find out what the other two mistakes are, and what you should be doing instead.

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