When the average career span of an agency PR practitioner seems to be anywhere from five to seven years, I’m revisiting why I’ve decided to stay. I call them the four C’s.
1. The Clients.
Over time, I’ve been afforded the opportunity to work with some extremely talented communications professionals, product managers, C-level executives, and visionaries. I’ve also been fortunate to develop a level of expertise within certain industries, storage being one of them.
It’s the clients that keep things moving, not just because of the budgets, but because you’re working to help tell a compelling story or introduce a new product or service that they believe will set the industry on fire, or it may simply be to participate in all the relevant discussions and opportunities that exist.
If it weren’t for the clients and striving to do your best on their behalf, there’d be little excitement.
2. My Colleagues.