“Ladies and gentlemen, I’m sorry to bother you, but I think you’ll want to know that we have a star among us. Not yet, but it’s certain that one day, this young man will become a well-known artist. Abraham is nine years old and he’s created a superb drawing that shows his exceptional talent. I’m going to display it so that we can all enjoy it!”
Imagine the joy that the child and his parents felt when Becky hung up the drawing with the help of Band-Aids.
This enjoyable anecdote, reported in the book “The Now Revolution” by Jay Baer, is not a happy accident. It is an example of what makes a truly social company.
As IBM describes it, social business isn’t just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.
Like any talented chef will tell you, great meals are based on quality ingredients. To become a social business, there are several recipes that principally, but not exclusively, use social media. Here are the five basic ingredients.