Writing & Editing The 5 most popular stories on PR Daily this week This week, readers were interested in how to create content that drives website traffic, essential character traits for PR success, writing tips from ‘The Father of Advertising’ and more. By PR Daily StaffNov. 10, 2017 SHARE Ragan Insider Premium Content Here are the five most widely read stories this week on PR Daily: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.