The 5 most-useful social media tools this week

YouTube is the word this week. From a tool that enables you to create your own content to a website that helps you master the art of foreign language subtitles, your videos will never be better.

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Ready to press play? Here we go:

1. Work out what people are watching with YouTube Insights for Audience.
Get your bookmark button ready; this is big. YouTube is testing a tool that reveals the video content preferences of viewers, sorted by key demographics (age, location, and interests). This will potentially make the planning and creation process a much more scientifically driven proposition than it traditionally has been.

2. Embrace your inner James Cameron with YouTube Create. This dedicated sub-section of YouTube provides a number of tools to help you create content that will stand out. The most interesting of which is GoAnimate; it enables you to create animated films from scratch. Cool, huh?

3. Translate languages with some slick sub-titles via Overstream.net. Got a Spanish video that requires English subtitles? Or perhaps you want to provide some additional commentary to explain something in greater detail? Yes? OK. Go and give Overstream a whirl.

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