The 5 things PR firms need from their clients

Want a successful campaign and a good working relationship? Then it better include these five elements. After all, no healthy relationship should be one sided.

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Yet I have been involved in successful PR and marketing activity for all of these sectors.


Because the clients in question, and the people within their business, were engaged, focused, and had a clear view on what they wanted to achieve from their PR campaign.

On top of this, they wanted a PR agency that worked as an extension to their own team. They viewed us as a consultant; they trusted our opinion, and gave us what we needed to understand their business and get the best results.

There are many things that a PR agency or practitioner needs to do to make your campaign a success, but there are also things we need from you.

Your time

This is perhaps the most important thing that we need from you, and one of the hardest for you to give. We understand that your time is precious—and PR and marketing is just one of the hats that you wear on a daily basis. But regular and ongoing communication between client and agency is vital for success; we aren’t mind readers, and we need you to tell us what’s happening within your business. The farther in advance we know of events, appointments, news, etc., the more mileage we can get out of them. We also need you to be available for quick approvals and urgent press requests.

Your expertise and opinions

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