Why am I telling you this? Because Guru was right, “voice” is key to storytelling. And storytelling is what you’re doing via the media when they cover your charity event. As a result, your charity event should have multiple voices telling the story. The key is to understand the role each plays.
Around a cause-related event, there are usually a number of potential spokespeople. If, for instance, you were working on a run that benefitted a local hospital your list of spokespeople might include:
• The head of the hospital’s foundation;
• Some of the doctors or nurses who work at the hospital and whose work is financed by fundraisers like the run;
• The CEO of the hospital;
• People participating in the run;
• Former or current patients of the hospital, who benefitted directly from the proceeds raised by the event.
Each type of spokesperson plays a role and speaks to different topics/angles of a story. Based on my own experiences working on charity events, here are the roles each of these people might play:
The head of the hospital’s foundation