The 5 Ws of marketing and why the order matters
The five Ws — who, what, where, when, and why — are essential to telling a good story. And for marketers, the order that they appear matters, marketing pro Steve writes for Bloomberg Businessweek. The order, according to McKee, should be: why, who, what, where, and when. Read more.
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
