Before we dive in, it would help to add background. While marketing can be seen as a “dark arts” career, digital marketing has both a halo (compared to traditional marketing, due to digital’s measurability) and a black mark (questionable tactics in a nearly standards-free industry). In an earlier article, “5 marketing jobs that will be dead in 5 years,” I discuss the speed with which digital careers change.
While it’s simple to list digital marketing job titles and argue that they are “dirty,” it’s worth noting that a few responsibilities that make any otherwise clean job dirty-list-worthy. The following qualifiers turn any digital role into a dirty job:
Pair these qualifiers with the job responsibilities below and you make many digital jobs challenging for the most enthusiastic marketers. Here’s a list of digital marketing activities that can get you dirty: