The 6 dirtiest jobs in digital marketing
Did your job make the list? If so, you may want to cover yourself in shark repellent.
Before we dive in, it would help to add background. While marketing can be seen as a “dark arts” career, digital marketing has both a halo (compared to traditional marketing, due to digital’s measurability) and a black mark (questionable tactics in a nearly standards-free industry). In an earlier article, “5 marketing jobs that will be dead in 5 years,” I discuss the speed with which digital careers change.
While it’s simple to list digital marketing job titles and argue that they are “dirty,” it’s worth noting that a few responsibilities that make any otherwise clean job dirty-list-worthy. The following qualifiers turn any digital role into a dirty job:
Pair these qualifiers with the job responsibilities below and you make many digital jobs challenging for the most enthusiastic marketers. Here’s a list of digital marketing activities that can get you dirty:
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