The good news for brands is that they’re rebounding faster than ever from self-induced punch to the guts. “Why?” Advertising Age asks. “Largely because those folks who are out there looking to yuk it up with a parody account on Twitter quickly distract folks from the distasteful mistake that made people mad in the first place.”
Not to mention, social media makes it simpler for companies to communicate their “sincere” apologies, and perhaps the most important piece of the puzzle: allow for social network after social network of followers to quickly pounce on the next marketer’s big flub of the day.
Kenneth Cole’s tweet—so twenty tweets ago.
Undoubtedly, there will be more brands finding themselves in the throes of a social media meltdown. If you are one of these brands, this is how the meltdown begins: