The A to Z guide to PR entrepreneurship

The author launched his own communications shop, and thus far he’s formulated these lessons for aspiring, budding, and/or veteran public relations entrepreneurs.

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A is for advice. When you run a communications shop, lots of people ask for it. Fewer are willing to pay for it. Strangest is that often those who do cough up the cash refuse to heed it.

B is for billable. If you want to eat and pay the mortgage, you need to make sure this word frequently comes before the word “hours.”

C is for control. When you launch your PR business, you quickly realize you’ve got both more and less control over your existence. It is a peculiar dichotomy that occurs concomitantly.

D is for driven. If you want to succeed at running a communications shop you better be driven.

E is for expectations. You’ve got to manage them, otherwise they’ll get the best of you.

F is for friends. On those days when your revenue projections induce heart palpitations, you’ll need a few.

G is for good help. If you find it, don’t take it for granted, pay it well, and frequently ask it how you can help with personal/professional growth.

H is for heaven or hell. Kind of like gaining and losing control over one’s own existence, owning a communications business can be both simultaneously.

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