Marketing The ABCs of online marketing From authenticity to zebra, here is the full alphabet of connecting with customers on the Web. By Laura PetrolinoJune 10, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.