For many, TweetDeck serves as an all-inclusive social media dashboard. It’s certainly among the most well-worn social media tools in my toolkit. Yes, it’s similar to HootSuite and was originally just a Twitter tool, but now it does so much more, on so many screens—and it’s free.
In workshops and presentations, I stress that listening through social media tools affords today’s public relations professionals a great advantage over the cumbersome, time-consuming, and expensive research we once gathered. Now we can use real-time search tools to learn what others are saying, help determine sentiment, and engage in conversations with constituents.
TweetDeck is one of those real-time search tools, and it excels at allowing you to capture and participate in online discussions. Plus, TweetDeck is easy. Here are seven ways to master this all-inclusive tool.