The anatomy of content marketing

Content marketing is all the rage, but does it produce results? This infographic offers some revealing stats on the practice.

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If you’re just tuning in, content marketing—also known as “brand journalism”—is when an organization produces content as if it is a media outlet. Some brands have even hired reporters and editors to produce the content, which includes anything from well-written and deeply researched blog posts to image-rich Facebook pages.

Nissan, for example, staffs a newsroom with a number of former prominent journalists. Other brands have actually worked with media outlets—such as BuzzFeed, Mashable, and The Onion—to produce content for them.

But do these efforts produce results?

Last October, ContentPlus, a marketing firm in the U.K., produced an infographic titled “The Anatomy of Content Marketing” underscoring the power of this discipline. For instance:

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