The Astroturf is always greener… : USA Today explores a ballclub’s PR department

If you think getting your highly educated CEO to cooperate with the PR department is tough, try herding 25 entitled millionaires.

Well, it so happens that the PR department for the Milwaukee Brewers was featured in a recent USA Today article. Apparent in the article’s subtext are the unique challenges the team’s PR reps, Kathy Schwab and Caitlin Moyer, face on a daily basis.

They need a Japanese relief pitcher to be excited about Milwaukee for a reason other than beer. They need another relief pitcher to groom himself, and God help them if they’re trying to get players to smile during a photo shoot.

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