The best—and worst—times to post to social media

Make sure as many fans as possible see your updates. Follow these general time guidelines.

Ragan Insider Content

While the optimal time to update your Facebook page or Pinterest boards may vary depending on your audience, Social Caffeine created an infographic that lists, in general, the best and worst times to post to the major social networks.

Here’s a look at three of them:

Facebook: Traffic is highest between 9 a.m. and 4 p.m. ET.

Best time: Between 1 p.m. and 4 p.m. ET

Worst time: 8 p.m. to 8 a.m. ET

Pinterest: Saturday morning is the best time to post.

Best time: 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET

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