The challenges of working as a solo PR consultant

Vacations are non-existent; the hours suck; you’re all alone. The author loves his job as a solo PR consultant, but it does come with its drawbacks.

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But that all comes with some substantial drawbacks. When people consider solo consultants, they think about the lazy Friday afternoons you might spend by the lake (never happens). Working in your slippers in the office (I do this, actually). And catching a movie on a Wednesday afternoon between client meetings (have only done this once in four years, and it was very late in the day on a Friday).

Basically, they see all the potential benefits of the solo lifestyle, and none of the hardships. In reality, there are plenty of drawbacks to this line of work. People just don’t talk about them that much.

Over the last four years, I’ve noticed a number of reasons the solo lifestyle isn’t all it’s cracked up to be. I don’t share these with you to complain or to scare you, but to give you a realistic view of what being a solo is all about.

If you want glamour, you’ve come to the wrong place

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