The changing world of PR

Media relations aren’t the same as they used to be back in the day; pros need to navigate the new digital landscape of public relations in order to be successful. 

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2014 has been an interesting year to launch a PR company.

Times have changed in the world of public relations. Social media is reinventing the profession and it’s no longer enough to just offer traditional media relations and associated services.

The main driver for this change has been the Internet and the underpinning technological advancements that have led to superfast broadband speeds for all. In 2014, the average Western European spends more time on their smartphone or tablet than watching TV.

Back in November 1972, print was king. Every paper had an industrial and labor correspondent, and disputes between workers and bosses dominated the news agenda.

It seems like a bygone era now. Though still important, print media circulations are plummeting. There’s still room for TV and radio, but social and online media which are changing everything.

This is mainly due to consumer habits. For example, I love newspapers and broadcast media. I can’t get enough of it.

I get my print news from the Metro (when I use public transport) and specialist magazines. The news I would have read from a daily paper in the past, I now get from a news app on my tablet or smartphone.

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