The current crisis demands more external communication
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Aggressive new product developments and marketing campaigns planned for Q2 have gone up in coronavirus smoke, while business priorities have shifted and some B2B organizations might be running on reduced hours or staff numbers.
Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis.
The current market climate means businesses across a multitude of industries are having to scale like never before. That could mean scaling down if you’re in the transport sector, but scaling up if you’re in the health care sector.
If you’re off the marketing and PR radar during this period, how will these potential customers find you when business settles back down to normal? You don’t have to continue at your normal marketing rate, but keeping a skeleton presence will be essential to getting out ahead of the competition when the market recovers.
Pick your most valuable content
Now is the time to consult your asset library to organize your content creation priorities. Do you have content on file around topics such as remote working, supply chain or digitizing operations? With a little bit of reworking, this could go a long way in the current climate.
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