The demographics of social media users

Do you know which social network adults visit most? Have you ever wondered which demographics dominate Instagram? Find out here.

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These are the types of questions all companies need to ask before they invest time and money in a social media campaign. If you don’t know where your customers spend time online, you can’t be sure you’ll reach them.

An infographic from DocStoc and the Pew Research Center illustrates which demographics spend time on social media.

For example, 71 percent of women use social media as compared with 62 percent of men. More city dwellers spend time on social media (70 percent) than those who live in rural areas (61 percent).

The graphic also features some network-specific insights:

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