The DNA of a recommendation

The rise of social media and recommendation sites like Trip Adviser have given power back to the individual; businesses have long recognised that “recommendations are the staple for generating ‘warm’ business.” With the help of U.K.-based consultant James Poulter you can get a pretty firm idea on how to score a recommendation the right way. The super-handy graphic displaying the DNA of a recommendation is a must bookmark. One to get the brain ticking and best read after your morni…

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