The ‘Doghouse’ viral video returns for the holidays: Hilarious or sexist tripe?

Last year, JC Penney, with the help of ad firm Saatchi & Saatchi, created a Web video called the “Doghouse,” which circulated widely online and created mild controversy. (One commenter to the PR Junkie blog called it “ sexist tripe .”) If you weren’t among the millions to see it, the gist is that men can free themselves from the doghouse — read: sooth their angry significant others — by buying them something from JC Penney. The retailer released another version f…

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