1. Do create a Google Profile so you can set up Google Authorship. 2. Don’t make guest blogging your only strategy for link building. 3. Don’t send out a mass email offering to guest blog to random sites. 4. Don’t use the same guest article on two or more sites. 5. Don’t stuff your article with keywords or links; use natural phrases and include links only when it helps round out your article. 6. Don’t take one article and spin it multiple times. 7. Do write good content that is highly relevant to the host site and its readership. 8. Do make sure the blog hosting your content is a high-quality site both in the eyes of the reader and Google. If they don’t follow best practices, don’t submit your content.
If you are a publisher or editor of a website that accepts content from guest bloggers, here are six key steps for you to follow to ensure your site is not penalized during this latest Google program. After all, if your site publishes spam content, it will be categorized as a spam site by Google’s Web team.