Yet many PR people struggle to identify the leading voices, the best ways to communicate with them, and the proper etiquette when asking for product reviews, giveaways, and commentary.
Jessica Torres, blogger at My Time as a Mom and One Martini at a Time, recently visited the Abbi PR Agency offices to further explain how, when, and what to communicate to this growing media phenomenon.
Jessica’s first rule of thumb: Don’t call them mommy bloggers.
She educated our staff on the different types of bloggers, as well as the dos and don’ts of engaging with them.
Different types of bloggers
Those who work with agencies, such as Mom Spark and The Clever Girls Collective.
These bloggers are part of a larger network and usually expect payment for a post. The transaction is handled by the agencies, and the bloggers under their banner are paid anywhere from $50 to upwards of a $100 for a post or review. This type of blogger also produces Twitter parties, blog tours and brand ambassadors programs.
The catch: It isn’t free and technically it isn’t really PR since it’s paid content.