The era of Jack Welch is over: It’s time to create real value, or perish

In this manifesto for modern business, Douglas Rushkoff issues an impassioned plea to abandon  the safe and familiar concepts and business principles of the Industrial Age, embodied by the iconic Jack Welch.  Rushkoff demonstrates how the Internet has changed business, and argues that failure to adapt to the new ways (transparency and creating value) can lead to trouble. Customers want to see what